Unlock Your Shopify Store's Potential with Custom Fields

Leverage Shopify custom fields to enhance product SEO and drive more qualified traffic.

Unlock Your Shopify Store's Potential with Custom Fields

Did you know that nearly half of online shoppers won't purchase a product if they can't find in-depth details about it? As a Shopify merchant, you have an opportunity to boost sales and satisfy customers by using metafields to add custom data to your products. Let's take an in-depth look at how leveraging metafields can help you customize and optimize your Shopify-powered online store.

What Are Metafields and How Do They Work?

Metafields allow you to include additional information beyond the default fields offered by Shopify. When making a metafield, you need to specify four key components:

  • Namespace - This groups related metafields together under one umbrella. Namespaces help avoid conflicts between metafields.
  • Key - The specific name you assign to the metafield. This identifies the metafield.
  • Value - The actual data or content that will be displayed on the frontend of your store for customers to see. This could be text, an image, date, etc.
  • Description (optional) - An extra field to provide context on what the metafield is for. The description can help other users understand the purpose or meaning of that metafield.

With metafields, you can tailor product pages with extra details, specs, and information that customers want but that go beyond the standard fields. This helps enrich the shopping experience. You can also use metafields internally to streamline organization and processes like order fulfillment.

Step-by-Step Guide to Using Metafields

Ready to harness the power of metafields for your Shopify store? Here is a step-by-step guide to get started:

1. Create Your Metafield Definitions

First, you need to build out your metafield definitions in your Shopify admin under Settings > Metafields. Here, choose the type of metafield you want, such as product, variant, or customer metafields. Give your definition a name that you will recognize. The system will populate the Namespace and Key fields, which are used behind the scenes to identify the metafield definition.

Optionally, add a description for your metafield definition to help explain what it is for. Then, pick the appropriate content type from the options like text, image, date, URL, etc. The content type determines what kind of value the metafield will hold. Finally, set any validation rules to ensure proper formatting and values for your chosen content type.

2. Add the Actual Metafield Values

Once your definitions are made, the next step is to add the actual values to the metafields. There are two approaches you can take:

  • Add values individually per product: In your product page in the Shopify admin, scroll down to the metafields section and directly enter values by clicking on the corresponding field (text box, date selector, etc). Do this for each product you want to update.
  • Use bulk editing: The bulk editor allows you to update metafields for multiple products at once. Select the products, click "Edit" and modify the URL to add the metafield column. Fill in values across all products in one go.

3. Display Metafields on Your Storefront

Now that your products have metafield values, it's time to display them on your actual online store! Using your Shopify theme editor, you can add sections or blocks where you want the metafields to appear.

Insert them using the dynamic content option - just choose the specific metafield you want to showcase. Add any extra text or headers for context. Save the changes and the metafield will now be visible to customers providing that extra level of detail.

Key Metafield Types and Their Uses

Metafields come in a variety of types, each catering to specific needs and customization goals:

  • Product metafields - These allow you to enrich individual product pages with additional details, specs, features, release dates, etc. This provides more comprehensive information to customers.
  • Variant metafields - Use these to customize product variants (different sizes, colors, materials). They help customers differentiate options.
  • Collection metafields - Enhance collection pages with recommendations, sales items, etc. Improves organization and navigation.
  • Customer metafields - Add custom data to customer profiles that can be used for personalized marketing and segmentation.
  • Order metafields - Include special instructions, notes, or details for internal use in order fulfillment/processing. Not visible to customers.

Avoid Hitting Metafield Limits

While metafields provide tons of value, be mindful of Shopify's limits. Each Shopify store has a total metafield limit of 3000. Individual products can have up to 250 metafields assigned to them. Manage metafields efficiently to avoid duplication or overuse, which could hinder store performance.


The right metafields can help take your Shopify store to the next level when it comes to customization and optimization. You can enrich product details, fine-tune organization, streamline internal processes, and deliver more personalized shopping experiences.