SEO Integration
Aimed at on-page optimization, this step polishes the website architecture and content for both search engines and user experience.
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On-Page SEO: Polishing Your Website for Search Engines and Users
SEO Integration is all about fine-tuning your website's architecture and content to create a seamless experience for both search engines and users. By optimizing on-page elements, this sprint helps your website shine in search results and keeps visitors engaged.
Key components of the Structural Sprint include:
- On-Page Optimization: Enhancing content and HTML source code (including titles, headers, meta descriptions) for both users and search engines.
- Heading Structure Adjustments: Organizing content with proper heading tags to improve readability and SEO structure.
- Metadata Optimization: Crafting meta titles and descriptions that drive click-through rates from search results.
- Schema Markup: Implementing structured data to help search engines understand and display site content in rich snippets.
- Structured Data: Embedding relevant information to communicate with search engines more effectively.
- Image Optimization: Compressing and tagging images correctly to improve page load times and context for search engines.
- Website-Level UX/UI Improvements: Making navigational and aesthetic enhancements to improve user engagement.
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